The benefits and drawbacks of artificial intelligence in the beauty and skin care industries

Artificial intelligence is profoundly altering the way we think, work, and interact with technology. With COVID-19 transforming the world and limits limiting face-to-face encounters, AI has led the way in adapting businesses to new user behaviors. 

Quality cost reduction - Beauty product quality is complicated and expensive. Digital olfaction helps down beauty product quality costs. 

AI enables ingredient transparency in beauty supply chains, which consumers seek. 

Personalised recommendations save consumers time. – Artificial intelligence adds rich metadata to online products, making search, filtering, and product discovery easier on e-commerce platforms without manual labor. 

Pairing AI with augmented reality – The cosmetic business is greatly benefiting from the combination of Artificial Intelligence (AI) and Augmented Reality (AR) to allow consumers to visually trial on hair and lip colors.

Reality loss Beauty filters in applications utilize machine learning and computer vision to map facial traits. They then overlay digital layers to a user's face to smooth skin, contour face shape, resize facial features like eyes and lips, or apply virtual makeup.

Unrealistic standards - Beauty filters enhance features based on narrow and unrealistic societal beauty standards. They may encourage users to comply to beauty "ideals," perpetuating these standards.

Young users suffer – Adolescents are impressionable. Filtered images can distort their view of attractiveness and self-worth, causing long-term psychological effects.

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