KC's new manager uses Women's World Cup to promote club.

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– KC Current's Marketing Director, Jocelyn Monroe, was surprised by global recognition during the FIFA Women’s World Cup.

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– Fans from Melbourne recognized the KC Current crest on her shirt.

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– Monroe sees the need for storytelling to enhance the club's international reputation.

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– Emphasis on leveraging international players, like Debinha, for global visibility.

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– Ideas shared at a World Cup Semifinal in Sydney to enhance the FIFA World Cup experience in Kansas City.

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– Emphasizing the uniqueness of each North American city in showcasing the World Cup.

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– Highlighting what's distinct about Kansas City compared to other cities.

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– A focus on displaying the breadth of North American culture to the world.

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Kevin Costner 'Playing Hardball' in $400 Million Divorce War: 'He's Got Enough Money to Ride This Out'

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