Greta Gerwig's "Barbie" made billions.
According to Comscore, the pink-obsessed comedy starring Margot Robbie and Ryan Gosling grossed over $1 billion worldwide this weekend.
The film has grossed $1.03 billion worldwide through Sunday, making it one of only a half-dozen films since the pandemic to accomplish so. "Oppenheimer," directed by Christopher Nolan, earned $228.6 million domestically and $552.9 million overseas.
Analysts say "Barbie" became a cultural phenomenon through smart consumer marketing and a compelling story.
In recent weeks, moviegoers—some dressed in fuschia—have jammed theaters throughout the U.S. to see the film about the Mattel doll's search for meaning after leaving a pink utopia.
"Barbie" and "Oppenheimer" have been rare bright spots for Hollywood despite labor problems and a shift in consumer viewing patterns to streaming movies at home.
Box Office Mojo reports that only five films have grossed $1 billion since the outbreak. “The Super Mario Bros. Movie,” “Avatar: The Way of Water,” “Spider-Man: No Way Home,”
Gerwig, who co-wrote and directed "Barbie," may become the highest-grossing female director ever. Her 2017 film "Lady Bird" and 2019 "Little Women" revival are notable.